18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
List of NBA jersey sponsors - Wikipedia
Nike Wins Deal to Outfit NBA - WSJ
The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
Nike deal only part of NBA licensing story - New York Business Journal
Nike Announces 8-Year Partnership as Official Uniform Provider of the NBA | SLAM
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike | NBA .com
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
Sponsorship in the NBA | Hookit
It's official: NBA approves jersey sponsorships beginning in 2017-18 - CBSSports.com
Here Are the New Nike Uniforms for All 30 NBA Teams
Nike Looks to the NBA for Salvation | The Motley Fool
NBA sponsorship spend tops $1 billion for first time
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22, says study - SportsPro
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
The Ideal Jersey Sponsors for Every Single NBA Team
Kobe Bryant family renews partnership with Nike | Marca
All Time Biggest Sponsorship Deals In US Sports | NYSafeBets
NBA's Contract with Adidas Will Not Be Renewed After 2016-17 Season | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
Kyrie Irving's contract with Nike is terminated : NPR
